It is a fact that mobile sites are now playing an exclusive role in the current virtual world by improving the communication process in comparison to simple websites. The creation of this kind of sites has made a new platform of marketing and communication where online and offline business owners and other freelancers are making easy extra money. This is done by advertising and promoting business through a cell phone website. No doubt the number of mobile phone users is increasing rapidly and so the internet access through mobile phones is also growing.

Another important thing to notice is that media channels and other media sources have also created their mobile phone friendly presence which proves that cellular websites are now acceptable and accessible on a larger scale. The advent of cellular websites has also made an ease for the users to talk to their family members, office colleagues and friends while traveling. This can be done through mobile version of social media sites and other developed websites or applications for cellular use. Now there is a new trend among smartphone users that they keep their facebook or twitter account open continuously through their mobile phones so that communication remains among friends and family members.

If you are thinking to develop a cellular site for your business then you are providing an opportunity to your customers to communicate you or your business through a totally different platform. Many mobile websites are adding click-to-call functionality button on their cellular sites which means that a client just have to click a button to begin a chat or talk with you through phone in few seconds. The necessity of mobile sites is increasing for both online and offline businesses because the number of mobile phone users has greatly increased since the last decade and now after the arrival of black berry and iphone people are preferring smartphones like these as there are numerous competitors of these two big mobile phone companies.

So it is obvious that if you don’t have a mobile site or application then you are losing potential clients for your business. Like traditional websites mobile websites are available in different packages such as they can be bought as product wise, group wise and space wise as well. Mobile users can search for anything through these cellular sites such universities, colleges, businesses, celebrity profiles, eBooks, restaurants and even malls.

Another benefit of mobile phone websites is high-speed downloading as cellular sites are designed and optimized for mobile phone version which increases the downloading speed. Browsing mobile sites through cell phones is easy because web pages take less loading time such as few seconds or minutes to open. The main reason of this benefit is the compression of mobile website content including graphics, videos and text even.

This shows that mobile website design is quite important to make a user friendly website. Mobile devices have small screens and it is not suitable for heavy content. The main structure of the site including graphics or pictures is edited to prepare to load easily on the mobile phone. A large size picture or video will take so much time and ultimately frustrate the user.

Everyone today has a smartphone from iphone to blackberry there are numerous types and categories of these kinds of mobile phones. The revolution of imagery, storage and applications on the mobile phones has changed the face of electronics world. People can easily buy and sell their mobile phones to have the latest one. With this advancement in the electronics gadgets mobile phone OSs and application software packages are also developing. They are coming in the market with a lot more pace than the mobile phone itself. Average 2 months or 3 a new mobile application enters in to the market.

Usually mobile companies put their own operating systems in mobile phones but there are some OSs that are quite popular in the market such as Palm OS, Black Berry OS, Windows mobile, Symbian, Android and iPhone OS. These OSs are used on a wide variety of smartphones. More features and applications are coming on the websites are very well useable on these operating systems. Google mobile features are accessible on black berry completely since a long time and now all of these OSs support Google mobile applications. Similarly other applications like money transfer, location based services, mobile search and mobile browsing are the most popular applications around the world.

However, some new mobile applications are introduced in the year 2012 that have gained high popularity too. Mobile health monitoring is technology that is creating an impact in the current market of healthcare. It is now in the developing stage but soon it will become one of the best health care giver tools for the health care organizations. Payment through mobile like the mobile money transfer service has some differences on the basis of its implementation. This technology requires some work because there are some issues faced by users related to its deployment. Mobile advertising application is becoming one of those fields where more spending are done. In 2008 it is recorded that there were $530 million spending on mobile advertising. It is the best way to market your product to customers on individual basis. This graph will rise in 2012 to $7.5 billion.

All of this is possible due to the significant advancement of mobile phones and now people with smartphones are using internet service mostly through it. Online businesses have now a huge amount of traffic from the mobile users. This is only possible if businesses have mobile websites or applications with their simple websites. There are some little things that online business persons should keep in mind. The mobile website should be designed user friendly for any smartphone. This can be achieved through a good mobile website design. Large text and buttons with easy to use pages according to mobile graphics is the common things that people follow.

You can find a mobile website builder easily online with affordable price. Many companies implement their own department to update their mobile website but hiring a professional mobile web development firm would be a better idea.

In the current virtual world scenario making and maintaining an online presence is a quite difficult task due to high competition. In order to develop an online profile of your business you have to create basis like a farm which breeds by proper planning and putting seeds in the soil which provides you fruit after some time. Similarly you have to plan and implement a strategy online for marketing purpose of your business. Now the procedure is not simple as we usually take it. It’s not like creating profiles online on different websites making relationships by adding some friends online and think this is right. There are some specific techniques which are beneficial in creating a strong online presence with long lasting results.

Use some proven ideas on twitter like set seven things important for retweeting purpose in case of doing general feeds and sharing. As there are lots of tweets coming on everyone’s account daily and they don’t bother to read the tweet again or if they missed it. So you have a chance to repeat your tweets related to your services. Regularly reply to not less than 5 things with proper responses and avoid saying thanks only. Show your liking to the people who inspire you and are highly respected for you this depicts your mindset as well. It is recommended to follow no less than 10 people by following some helping tools such as SocialToo. It is an automated tool through which you don’t have to repeat yourself. Additionally 10 minutes of chit chat in a polite manner is enough to do the job.

Facebook account is the strongest social media tool and it has its own type of activities. Keep track of any birthdays on your home page of Facebook account. It is more preferable to send birthday wish from your twitter account or email as it shows special attention. If someone gives comments on your wall reply as soon as possible. In order to engage people share some interesting posts on your wall daily. Try to give comments on no less than 7 people’s status updates. Find some interesting updates that you want to share and do 3 updates regularly to create buzz.

The third tool that generates targeted traffic is LinkedIn as on it people usually accept those invitations that make sense to them. Use business cards option to invite more people if you want to expand your LinkedIn network. Go in to the Q&A domain and try to volunteer 2-3 answers of any questions. Give 1 recommendation on behalf of those people who are eligible to be recommended fully and candidly.

Make a blog and regularly visit on its comments section and reply to no less than 5 comments. By spending few spare minutes you can go to the blogs of the people who commented and read some of the posts then comment on the blog. While doing this you can use StumbleUpon tool to promote interesting work of these blogs as well.

The other important aspect for your online presence is the use of mobile websites. In case of one business domain you require one mobile website. It is a fact that mobile users are more than desktop pc users and internet access through mobile phones will definitely cross the desktop pc users in 2014. After the revolution of SmartPhones almost every website is taking some traffic from mobile phones. To overcome visibility issues mobile web development were introduced so that mobile users can have a better look of web pages and less loading time.

In the current scenario for a strong online presence mobile website is essential. Select a user friendly mobile website design in order to attract more guests which may convert in to customers.

According to current mobile internet access stats the demand for mobile web application development is increasing rapidly. Since now simple websites were considered online presence of a business and they were only compatible to the desktop computers like PCs and laptops. However, the trend has changed and now application development is required for mobile phones in order to make a website compatible to different mobile phone platforms.  This is because every website is taking a fraction of its total traffic from mobile users. According to reliable sources mobile internet users are increasing and have reached 20% of the total internet traffic. This number is continuously increasing as new smart phones are coming in the market with advanced features related to internet access.

In order to create compatibility between your website and mobile devices some software packages are required. Such software packages or suites are available in the market according to the website features. But in some cases the required web application of mobile phones for the website according to its backend technologies cannot be found. In this instance, there is an option of custom mobile web application to integrate the website and the mobile phone platforms which can be done by a service provider. The backend systems like CRM of Microsoft, Oracle’s Salesforce.com and SAP may have wireless applications with them. They don’t make sure that the website is accessible on all mobile phone platforms.

Customized application development for making a website compatible to mobile phones is a little difficult job but nothing is impossible. There are few things which are required to be done to achieve this goal. No doubt the advancement on the technical side in this field is theatrical and in a very short time period a newly entered technology becomes older as another takes its place. On the contrary there are some people who prefer the use of new technology at the first place because usually people want to use such technology which is proved to be efficient and effective than other technologies.

There is also a fear found among mobile users is that it is a wireless network and problems of data reliability, usability and performance should be solved first then they will work on the customized mobile web application. But actually this is not the case there are reliable technologies and tools available. Microsoft.NET Compact Framework has all the tools to develop effective and efficient mobile web application software. Through .NET CF a mobile website design can be prepared with a broad range of web applications. Ordinary data driven applications can be created with the use of some tools like Formotous and Spyware in a quick and easy way.

Huge business giants have their own software houses to maintain mobile websites and their application development as well. This ensures the security of the data and the application technology. However, mobile web development is on the rise and there are various online service providers for mobile phone application and websites development.